Know-how for winning new customers
Blog, tool comparisons and solutions on B2B lead generation, cold email and GDPR-compliant prospecting. Practical and honest.
From the Firmeo blog
Hands-on know-how on prospecting, cold email, LinkedIn and AI in sales.
B2B Cold Outreach
Cold outreach has a bad reputation, usually deserved, because it is generic. Done right, it is the most predictable growth channel in B2B. This guide walks through what matters, step by step.
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B2B Customer Acquisition
Anyone who wants to grow predictably in B2B needs a repeatable acquisition process instead of luck. This guide shows every building block, from the target audience to data quality and lead scoring all the way to the first reply.
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B2B Sales
Modern B2B sales is not gut feeling, it is a process. Anyone who sets it up cleanly and supports it with AI and automation in the right places wins customers predictably, instead of waiting for referrals.
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Social Selling on LinkedIn
Social selling is not selling by direct message, it is building visibility and trust until connections turn into conversations. This guide shows how to make that work in practice on LinkedIn.
Read articleProspecting software for your team
Whether agency, SaaS, sales team, recruiter or consultant: Firmeo adapts prospecting to your work, with a strategy of its own instead of one-size-fits-all.
Agencies
Agencies generate leads for several clients at once, each with its own audience. Firmeo researches fresh per niche and sends from separate mailboxes, GDPR-compliant.
SaaS
SaaS companies need predictable outbound to the right ICP, without immediately building a large SDR team. Firmeo finds ICP-fit companies, researches them with AI and reaches out.
Recruiters
Recruiters and staffing agencies have to win companies that need to hire, not just candidates. Firmeo finds matching companies, researches decision-makers and gets you into the conversation.
Consultants
Consultants and the self-employed sell their time, so acquisition mustn't eat the whole day. Firmeo finds the right companies specifically and makes outreach personal and predictable.
Sales Teams
Sales teams have to keep their pipeline full, but research and prospecting eat the time meant for selling. Firmeo delivers leads with a fit score and sends from each rep's own mailbox.
Startups
Startups need first customers fast, often with founder-led sales and a small budget. Firmeo researches live worldwide, sharpens the ICP with a fit score and reaches out from your own mailbox.
IT Service Providers
IT service providers, system houses and MSPs sell services that need explaining, often regionally and to the right decision-making level. Firmeo finds matching companies live and researches the decision-maker.
Lead generation by industry
Industry playbooks for B2B lead generation, from real estate and insurance to roofing, solar and contractors.
Real Estate
Most real estate leads are shared consumer lists resold to ten agents at once. Firmeo is different: it researches real estate companies and decision makers live, scores fit with AI, and helps you reach them directly.
Insurance
Aged, shared insurance leads get resold until they are worthless. Firmeo researches insurance businesses and commercial prospects live, qualifies them with AI, and helps you reach them on email and LinkedIn.
Roofing
Shared roofing leads put you in a price war with five other crews. Firmeo researches commercial roofing prospects live, qualifies them with AI, and helps you reach the decision maker first.
Mortgage
Aged, rate-shopping mortgage leads convert poorly. Firmeo researches referral partners and B2B prospects live, qualifies them with AI, and helps you build relationships that send deals your way.
HVAC
Shared HVAC lead apps take a cut and hand the same job to several contractors. Firmeo researches commercial HVAC prospects live, qualifies them with AI, and helps you win contracts directly.
Solar
Shared residential solar leads are expensive and slow to close. Firmeo researches commercial and B2B solar prospects live, qualifies them with AI, and helps you reach decision makers directly.
Construction
Static bid lists go stale fast and rarely name the buyer. Firmeo researches developers, GCs and property owners live, qualifies them with AI, and helps you reach the decision maker early.
Contractors
Referrals and shared lead apps leave your pipeline at the mercy of luck. Firmeo researches B2B contractor prospects live, qualifies them with AI, and helps you reach commercial clients directly.
Alternatives compared honestly
Firmeo vs. Apollo, ZoomInfo, Clay and more, feature by feature and with a price comparison.
